Privacy Policy and Notice for California Residents

Effective Date: January 31, 2023

Last Updated on: January 31, 2023

This Privacy Policy and Notice for California Residents supplements the information contained in BASS Medical Group's Privacy Policy and applies to all visitors and users of the website https://www.bassmedicalgroup.com/, https://www.basscancercenter.com/, https://www.bassadvancedurgentcare.com/, and https://www.herniainnovations.com/ (collectively, our "Website") who reside in the State of California, and to consumers, employees, applicants for employment, and independent contractors who are California residents (collectively, "consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) and any terms defined in the CCPA have the same meaning when used in this Policy. 

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information"). Personal information does not include:

• Publicly available information from government records.
• Deidentified or aggregated consumer information.
• Information excluded from the CCPA's scope, like:

        - health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA)           and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research           data;

       - personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act          (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the          Driver's Privacy Protection Act of 1994.

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months: 

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms you complete on our Website or products and services you purchase.
• Indirectly from you. For example, from observing your actions on our Website.

Retention of Personal Information

We will retain your information for as long as is reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, the sensitivity of the relevant information, and the duration of your use of the Website. We also retain your information as reasonably necessary to comply with our legal obligations and enforce our terms and policies.

Use of Personal Information

We may use, or disclose the personal information we collect for one or more of the following business purposes: 

• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to use a function of the Website or to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. 
• To provide, support, personalize, and develop our Website, products, and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions, and payments and prevent transactional fraud.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your Website experience and to deliver content and product and service offerings relevant to your interests (with your consent, where required by law).
• To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users/consumers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may share your personal information by disclosing it to a third party for one or more of the business purposes listed above. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, Company has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.

Selling Personal Information

We do not sell your personal information.

Your Rights and Choices 

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the "right to know"). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct or Delete), we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting that personal information.
• The categories of third parties with whom we share that personal information.
• If we disclosed your personal information for a business purpose, a list disclosing:

        - disclosures for a business purpose, identifying the personal information categories that each category of           recipient obtained. 

• The specific pieces of personal information we collected about you (also called a data portability request).
  

Right to Correct

You have the right to request that we correct inaccurate personal information. To exercise this right, see Exercising Your Rights to Know, Correct or Delete. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Right to Delete 

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct or Delete), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to: 

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action. 

We do not provide these deletion rights for B2B personal information.